content marketing

SEO Vs GEO And Their Effects On Content Marketing

by
SEO vs GEO for Content Marketing featured image showing a table covered with Scrabble tiles and spelling out the word "search".

SEO versus GEO plays a key role in shaping content marketing efforts. I have spent time researching and practicing these strategies, and I believe both have unique advantages. SEO focuses on traditional search engine rankings through keywords and backlinks, while GEO is about creating content that AI platforms can easily understand and generate accurate responses … Read more

6 Tips on How To Use Data Analytics To Drive Your Content Marketing

by
Using Analytics to drive your content creation featuring an image of a man at his desk with his laptop computer open while he is holding a sign next to his head that says "Help".

Data, when used properly, can be one of the most powerful tools for driving content marketing strategies. In this article, I explain how I use data analytics to shape my content, boost engagement, and improve conversions. Every decision I make is backed by careful analysis, ensuring that my content not only reaches the right people … Read more