Interactive content currently plays a major role in digital marketing strategies. I’ve noticed that with all the information scrambling for attention, people are far more likely to get involved with something that allows them to participate. Whether I’m creating quizzes, polls, interactive videos, or calculators, these tools help keep my audience engaged much better than … Read more
Short-form content has quickly become a major trend in online marketing. I’ve noticed more brands and creators using quick, punchy videos or graphics, often less than 90 seconds, to share their messages and keep up with how people use the internet today. QUICK LOOK: – Tips for Making Quality Short-Form Content My experience working with … Read more
Creating a content marketing funnel is a smart way to guide potential customers from first learning about your brand all the way to making a purchase. I’ve worked through this process for my own projects and for clients, and the stages always follow a similar path. QUICK LOOK: – Common Causes of Marketing Funnel Failure. … Read more
Building a brand that stands out today often means connecting with people in a natural, relatable way. For my business, teaming up with microinfluencers has proven to be an effective approach. Micro-influencers offer a level of authenticity and audience engagement that can be tough to achieve with bigger celebrity endorsements. QUICK LOOK: – Tips for … Read more
Affiliate marketing lets you earn commissions by promoting products or services from other businesses. It’s all about connecting customers with products they need through a unique tracking link. When the customer makes a purchase using your link, you get a piece of the pie. QUICK LOOK: Affiliate marketing is a proven method for building passive … Read more
Email marketing has been around, well almost as long as there has been email. You probably get several emails a day offering something that, according to the email, you just can’t live without. They can be annoying, I know, but guess what? They work, or marketers wouldn’t keep sending them out. There is a saying … Read more
