niche market

Crafting Content For Niche Markets

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Crafting Content for Niche Markets featured image showing a man watching a video on finding your niche market.

Niche markets open up exciting opportunities for anyone ready to deliver content that speaks directly to a targeted group of people. When I work on content for a specific niche, my main goal is to truly understand who I’m communicating with and what matters to them most. QUICK LOOK: – Challenges of Creating Content for … Read more

The Importance Of Conducting Audience Research

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The Importance of Audience Research featured image showing a lady standing in front of a blackboard discussing audience research.

Audience research forms the backbone of any successful content strategy. Before I get into creating new content or launching a product, I place a strong focus on learning about who I’m speaking to. By gathering information about the people I want to reach, I’m able to shape messages, product features, and marketing efforts in ways … Read more