7 Insider Tips On How To Sell Handmade Products Online

When you’re eager to sell handmade products online, it’s not just about the crafting itself; it’s also about strategic groundwork. The cyberspace is saturated with creativity, which means standing out is more important than ever. Here’s how you can set the foundation for your online craft business and ensure it’s ready to thrive.


  1. Determine Your Niche – What is your target customer and what are their wants, needs, and problems?
  2. Create Quality Products – Handmade should be superior to the mass-produced options.
  3. Choose Your Online Selling Platform – Where will you list your products? Etsy, Shopify, or Woocommerce website?
  4. You need Informative and Attractive Product Listings – Your product descriptions and photos should draw customers in and get them to buy.
  5. Market Your Online Store – You need customers to find your online store. Use tools like social media and Search Engine Optimization to build customer awareness.
  6. Build Customer Relationships – Collect emails from your store visitors for building relationships and for follow-up marketing efforts.
  7. Encourage Customer Reviews: – Customer testimonials and reviews are golden; they offer reassurance to potential buyers browsing your products. Collect and display customer feedback whenever possible—it’s evidence that you’re credible.

First things first, you zero in on a niche, or target audience, for your products. This means pinpointing what makes your crafts special. Is it the quirky design, the traditional techniques, or the eco-friendly materials? Recognizing what sets your offerings apart will guide your brand’s identity and appeal directly to the customers craving what you create.

Understanding your target audience is mandatory if you want to see any type of success online. You’ll need to nail down who they are, what they like, and where they hang out online. This knowledge is crucial for product-market fit and will influence everything from your marketing message to your packaging design.

Don’t underestimate the power of social proof. Customer testimonials and reviews are golden; they offer reassurance to potential buyers browsing your products. Collect and display customer feedback whenever possible—it’s evidence that you’re credible, and you craft products that people love.

Finally, let’s talk about your online storefront. Your website or the platform you choose needs to be a well-oiled machine—easy to navigate, with clear product descriptions, and a seamless checkout process.

photo of two people purchasing handmade products online - sell handmade products online

Every click should lead your customers closer to the ‘buy now’ button with confidence and excitement. Platforms like Shopify, Etsy, and Woocommerce have great online store options. Pick the one that fits best with you, your products, and your niche audience.

After your groundwork is in place, it’s time to craft your products with an eye for quality and market demand. This includes sourcing the right materials, fine-tuning your production process, and showcasing your creations perfectly.

How to Sell Handmade Products Online – Creating Wonders that Sell

Crafting with passion and precision can shape a brand that stands out. Homemade doesn’t mean haphazard, it means created with care and passion. Your unique approach to production and quality speaks volumes about the value of your creations.

Material choice will set the tone of your creations. Use materials that are not only durable but also echo your commitment to ethical practices and sustainability. Are your materials locally sourced? Organic? Recycled? Consumers today are drawn to products with stories of conscientious sourcing.

Quality is non-negotiable. Master the crafting techniques that guarantee your products aren’t just durable, but bear the mark of a skilled artisan. Consistency in quality builds customer trust and sets the foundation for word-of-mouth recommendations.

sell handmade products online - Couple working together making handmade products for their online store

While variety may seem appealing, too much can overwhelm customers and complicate your inventory. Instead, focus on a selective range of products that represent your best work. What sells? What gets the most compliments? Fine-tune your line based on what excites your audience.

They say a picture is worth a thousand words, but in e-commerce, it can also be worth a thousand sales. Invest time in capturing high-resolution, well-lit photos that highlight the finest details of your work. Remember, your visual presentation is often the deciding factor for online shoppers.

Marketing Your Crafts with Strategies for Visibility and Engagement

Building an online presence is crucial, but the real magic happens when you market your craft effectively. You’ve poured your heart into these creations, now it’s time to show them to the world. Let’s talk about how you can do that in a way that gets people excited and engaged.

First, consider your product stories. What’s the narrative behind that hand-stitched quilt or those custom ceramics? These stories foster a connection and can move someone from appreciating your work to needing to have it. It’s about conveying not just what you sell, but why you create it and how it’ll add value to the customer’s life.

Sell Handmade Products Online with Social Media

There’s no one-size-fits-all approach to choosing social media platforms. Instagram might be your best bet for its visual focus, yet Facebook could lead in community-building aspects. Then there’s Pinterest, a powerhouse for crafters and DIYers. The key? Being selective. Target the platforms where your audience spends their time, and tailor your content to engage that specific crowd.

Sell Handmade Products Online with Search Engine Optimization

SEO isn’t just for tech companies or large publishers; it’s integral for handmade businesses too. What terms are potential customers using to find products like yours? Tools like Google’s Keyword Planner can reveal these golden insights. Employ these keywords in your product titles and descriptions to make your items more discoverable online.

Building your brand strategy for selling handmade products online

Build Customer Relationships and Repeat Sales with Email Marketing

Email marketing is a gem that’s often overlooked. Unlike social media, it’s direct communication with your customers. Keep these messages clear, concise, and personal. Share updates about new product lines, special promotions, or interesting behind-the-scenes peeks. Make sure each email adds value to their day and enhances their connection to your brand, essentially setting the stage for a loyal customer relationship.

The way you market today can influence not just immediate sales but also long-term business growth. By the time customers reach checkout, they should feel more than satisfaction; they should feel a bond with your brand.

This doesn’t just lead to a single sale but cultivates a community around your craft. If you would like to learn more about how to sell handmade products online and build your very own profitable online business, just click the button below and get your free trial of the platform and tools I use to build my online businesses. There’s no risk, they won’t even ask for a credit card.

How to Sell Handmade Products Online – from Production to Purchase

Efficient order processing is key to customer satisfaction. After all, no one likes to wait too long for their new treasure. I’m here to help you with setting up a system that minimizes handling time without compromising the care you put into each package.

Great customer service is more than solving problems; it’s about creating an experience. It’s important to respond quickly and offer real solutions. Remember, a happy customer is more likely to be a repeat customer.

Speaking of keeping customers coming back, let’s talk about crafting ongoing relationships. Don’t just sell products; build a community around your brand. Engage with buyers post-purchase. A simple ‘thank you’ note in the package or a follow-up email can work wonders.

Lastly, let’s tackle shipping, the final frontier of your online business journey. This isn’t just about getting the product from A to B; it’s about finding cost-effective, reliable options that maintain the integrity of your work. I really hope that your shipping strategy becomes your silent ambassador, impressing customers even before they open the box.

If you keep these tips in mind, you can build an enjoyable and profitable online business from your handmade products. Combine your crafting skills with ecommerce tools, and good customer relations and service then you’ll be on your way to sell handmade products online.

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Wishing You Success in Selling Your Handmade Products,

about the author - Rex McMahon



P.S. If you have any questions or are unsure of anything, I am here and I promise I will get back to you on all of your questions and comments. Just leave them below in the comment section. Follow me on Twitter: @onlinebenjamin1, Instagram: dotcomdinero, and Facebook: Online Benjamins


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